Guide To Marketing Content Planner: The Intermediate Guide To Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners are responsible for defining a vision for content creation, publication and distribution. They also are accountable for evaluating and tracking the effectiveness of strategies.

This type of content informs the audience about the company's products and services. It also aids users to solve issues and meet their needs.

A marketing content planner can be a spreadsheet, or a third-party tool. The difference is in how you utilize it.

1. Determine Your Goals

Benjamin Franklin's famous phrase "If you don't prepare, you're planning for failure" is a true statement. To go from a strategic view to a successful content marketing engine requires structure, workflow efficiencies and clear communication.

One of the most crucial steps in this process is to identify your goals. Start with the most basic business goals or the SMART framework to make them more specific and actionable. It is also a good time to look over your the goals for content and make sure they still are in line with the current strategy.

Understanding your goals will allow you monitor the performance of every piece of content. This will allow you to determine the things that work and what can be improved, allowing you make the necessary adjustments and improve your overall performance. This will ensure that you're meeting your goals overall and delivering quality content to your audience.

2. Identify Your Audience

Knowing your audience will help you create content that's relevant, effective and engaging. The best method to accomplish this is through conducting research and identifying the traits of your ideal customer personas. This can be accomplished by surveys, marketing content planner data analysis, and other methods for gathering data about your customers.

Using the results of this research and the results of this research, you can determine the types of content that are most effective for your company. This could include everything from blog posts to podcasts, social media posts, and webinars. Once you've decided on the format that will be most effective, it's time to begin creating your content strategy.

A tool for content planning can help you keep track of your marketing goals and make sure that the most qualified people are working on the appropriate projects. It can also increase productivity by allowing teams to focus on what's most important and keep them from distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today.

3. Find Your Ideal Platforms

When creating digital content, it's crucial to tailor it to your ideal platform. Instagram users are seeking visually appealing content, while TikTok users love short trendy videos. You can discover the preferred platforms of your target audience through conducting market research.

An effective marketing content planner will take into account every step needed to convert your ideas into a completed asset. It will give you a structure for how to meet your goals and ensure that everyone in your team is on the same level.

Content planning tools such as Monday and Kapost aid you in this. They let you create tasks, assign them, collaborate and monitor their progress on one dashboard. There are also more advanced tools like Wrike which allow for drop-down menu functionality and provide overall project timelines and a table of actionable items and a message board. Both provide the free version, as well as more extensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

No matter if you're an individual influencer or an enterprise marketing team, a planner for content can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long lead-time projects like quarterly or annual campaigns.

A good content plan can aid in identifying the kinds of content that need to be produced and how they should be executed. This includes determining the format your content should be in such as blog posts, infographics podcasts, case studies, or social media press releases. This should include a timetable of when these pieces are to be created and published.

You should also be keeping track of the results of your content marketing goals like traffic and engagement. This will help you analyze your results and make needed adjustments. Using a program like Ahrefs can help you determine what's working and what's not. It can also give you insight into the performance of your competitors.

5. Determine the goals of your content

If you establish clear objectives for your content, it will assist your team to remain on track to reach their goals. If it's increasing traffic to SEO by rewriting blog posts or increasing customer retention by hosting webinars, having clear objectives will assist you in achieving your goals for content marketing.

A good content planner can assist you in defining your goals by laying out a well-organized workflow and allowing collaboration. It could also include tools such as image-generating software, text-to-image instructions, or social management apps to make the process easier.

A marketing content planner will assist you in identifying your key performance indicators (KPIs), and other important elements. This will enable you to monitor the effectiveness of your content and respond accordingly to improve your marketing campaign. Some examples of metrics that can be measured include bounce rate web traffic, website traffic and social media shares and newsletter sign-ups. All of these metrics should be tracked throughout the lifecycle of your content including production, publication, and distribution.

6. Identify Your Resources

If you lack the resources needed to implement your content strategy content marketing, it's ineffective. When planning, ensure that you have the funds to accomplish all the tasks you've outlined. This could include salary or team payments and production costs for the web space and materials and paid marketing strategies.

Once you have a budget in place, you can assign the responsibilities for each task. You could assign different employees to conduct keyword research, copywriting and editing as well as design. You can also employ a tool like Sprout to make it easier of scheduling content across various channels and platforms.

You can connect your social media accounts using the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library to simplify the management of assets and cut down time in the process of creating.

7. Determine Your Key Performance Indicators

It is crucial to ensure that your marketing efforts are worth it if you're spending many hours creating content. You can boost your performance by tracking and identifying the most important performance indicators.

For instance, the number of returning customers is a typical KPI used by content marketers. This is a metric used to assess how well your content can convert customers into customers and to determine areas to improve your future campaigns.

Additionally, it's crucial to decide on the type of content you'd like to create based on your goals and the audience. This may include posts on social media, blog articles or infographics, as well as videos. Once you've identified the various formats of content, you need to devise a plan that includes the frequency and distribution methods for each. This will help you ensure that your content is being noticed by the most relevant people at the appropriate times.

8. Find Your Methods for Tracking

A marketing content planner is a valuable tool for any business looking to improve their marketing efforts. It helps you keep the track of your goals, audience and resources, while allowing you to evaluate how efficient your strategy is over time.

A calendar for social media will aid you in planning your content and ensure that it is released regularly. You can also plan ahead for holidays and events that could impact your followers.

A keyword content strategy is a great tool to improve your SEO strategies. It can help you determine the most relevant keywords for your content and increase your search engine rankings and visibility. It can also help measure the effectiveness of your keyword strategy for content over time.

9. Identify Your Measurements

Whatever your preference, whether you opt to organize your content by keywords or themes your marketing strategy should help you identify the most important metrics for each piece. This will help you assess the effectiveness of your content and keep improving it. A cloud-based marketing content planner, such as Optimizely CMP can aid in managing collaboration among team members and create reports that can be useful in making future decisions regarding content planning.